SMA Expert
Durres,
Albania
As a key member of our marketing team, you will take the lead in crafting and executing innovative social media advertising strategies that drive engagement and conversion for our clients. Join our rapidly growing agency, where your creativity and analytical skills will flourish. Here, you'll have the opportunity to work alongside passionate professionals in a supportive environment that encourages collaboration and personal growth.
In this role, you'll be responsible for developing targeted campaigns across various social media platforms. We’re looking for someone who is not only experienced in SMA but also eager to learn and adapt to the ever-evolving digital landscape. Your passion for social media and understanding of audience behavior will be crucial as you strive to achieve exceptional results.
Key Areas of Focus
Campaign Strategy Development: Create and implement effective social media advertising strategies tailored to specific client goals and target audiences.
Ad Creation and Optimization: Design eye-catching ad creatives and optimize campaigns for performance, ensuring alignment with brand messaging.
Audience Targeting and Segmentation: Utilize audience insights to define and refine target segments for maximum engagement and conversion rates.
Performance Analysis and Reporting: Monitor campaign performance through analytics tools, providing insights and recommendations for continuous improvement.
Collaboration with Cross-Functional Teams: Work closely with content creators, designers, and other marketing professionals to ensure cohesive messaging across all platforms.
Responsibilities
Develop Campaign Strategies: Create tailored social media advertising strategies that align with client goals and drive measurable results.
Design and Optimize Ads: Craft engaging ad creatives and continuously optimize campaigns based on performance metrics and audience feedback.
Conduct Audience Research: Analyze target audiences to refine segmentation, ensuring campaigns effectively reach and engage the intended demographic.
Monitor and Analyze Performance: Track key performance indicators (KPIs) using analytics tools to evaluate campaign success and identify areas for improvement.
Prepare Detailed Reports: Generate comprehensive reports that summarize campaign performance, insights, and recommendations for future strategies.
Collaborate with Teams: Work alongside content creators, designers, and marketing teams to ensure consistent messaging and branding across all social media platforms.
Stay Updated on Trends: Keep abreast of the latest trends in social media advertising, platform updates, and industry best practices to maintain a competitive edge.
Must Have:
Bachelor’s Degree: A degree in Marketing, Communications, or a related field is essential.
Proven Experience: Demonstrated experience in social media advertising, with a strong portfolio showcasing successful campaigns.
Platform Proficiency: In-depth knowledge of major social media platforms, including Facebook, Instagram, LinkedIn, and Twitter, along with their advertising tools.
Analytical Skills: Strong analytical abilities to interpret data and derive actionable insights to improve campaign performance.
Creative Mindset: A flair for creating compelling ad copy and visuals that resonate with target audiences.
Strong Communication Skills: Excellent verbal and written communication skills in English to collaborate effectively with clients and teams.
Adaptability: Ability to adapt quickly to changing trends and technologies in the social media landscape.
Valid Work Permit for Albania: Must possess a valid work permit for Albania.
What’s great about the job:
Dynamic Environment: Work in a fast-paced, creative atmosphere where your ideas and strategies can make a real impact.
Diverse Clientele: Engage with a variety of national and international clients, allowing you to explore different industries and broaden your skill set.
Career Growth Opportunities: Join a rapidly growing agency that values professional development and offers pathways for advancement in your career.
Collaboration and Creativity: Be part of a collaborative team that encourages innovative thinking and supports you in bringing your creative visions to life.
Flexibility and Autonomy: Enjoy the freedom to manage your projects and campaigns with minimal bureaucracy, allowing you to take ownership of your work.